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How to Price Beauty Services Correctly

Stop guessing. Start pricing based on real costs, time, and profit.

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Why Most Beauty Professionals Underprice Their Services

Many beauty professionals set prices by:

  • copying competitors

  • charging what “feels right”

  • sticking with prices they set years ago

 

The problem? None of that considers:

  • rising product costs

  • rent or chair rent

  • unpaid admin time

  • tax and VAT

  • how many hours you can realistically work

 

Being fully booked doesn’t mean you’re profitable.

What Proper Beauty Service Pricing Actually Includes

To price a service correctly, you need to understand your real cost per treatment.

That includes:

  • Products and disposables used per service

  • Time spent delivering the treatment

  • Rent, chair rent, or booth rent

  • Utilities, insurance, software, and tools

  • Marketing and training

  • Tax and VAT obligations

 

If you don’t account for all of these, your price may cover costs — but not profit.

Why “Hourly Rate” Pricing Alone Doesn’t Work

Many beauty professionals try to price services using an hourly rate.

But this ignores:

  • setup and clean-up time

  • consultation time

  • gaps between clients

  • cancellations and no-shows

  • admin and bookkeeping hours

 

Your business needs to make money beyond the treatment room.

How 70Lives Helps You Price Services With Confidence

70Lives is designed to remove the guesswork from pricing.

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With 70Lives, you can:

  • calculate real service costs

  • understand your true hourly value

  • factor in overheads automatically

  • see how tax affects your take-home income

  • test pricing changes before applying them

 

This allows you to price services in a way that is:

  • sustainable

  • profitable

  • realistic for your lifestyle

How 70Lives Helps You Price Services With Confidence

Hairdressers

  • chair rent vs commission models

  • product usage per service

  • realistic weekly capacity

Nail Technicians

  • disposables per client

  • booth rent and product wastage

  • short appointment volumes

Lash & Brow Artists

  • high product cost per treatment

  • refill vs full set pricing

  • time-based profitability

Makeup Artists

  • kit costs

  • travel time

  • one-off vs repeat clients

 

70Lives adapts to how your specific beauty business operates.

Built by a Qualified Tax & Accounting Professional

70Lives isn’t a generic pricing calculator. It’s built by a qualified tax and accounting professional who works with beauty businesses every day.

 

That means:

  • pricing logic aligned with tax reality

  • clearer understanding of what you actually keep

  • fewer surprises at year-end

  • better business decisions throughout the year

Who This Pricing Tool Is For

70Lives is ideal for:

  • self-employed beauty professionals

  • salon owners and booth renters

  • beauty businesses with 0–3 staff

  • anyone who feels busy but underpaid

 

Especially if you:

  • struggle to raise prices confidently

  • don’t know your real margins

  • want clarity without complex accounting software

Price Smarter. Work Less. Keep More.

Pricing correctly isn’t about charging more for the sake of it.
It’s about building a business that supports you — financially and mentally.

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Start pricing your beauty services with confidence!
👉 Try 70Lives – Beauty Business Finance Made Simple

What is 70Lives App?

70Lives is a finance and bookkeeping app built specifically for beauty professionals. It helps beauty business owners track income and expenses, scan receipts, calculate profitable prices, and stay tax-ready — all in one place.

FAQ

Who is 70Lives designed for? 
70Lives is designed for self-employed beauty professionals, including nail technicians, hair stylists, lash artists, makeup artists, aestheticians, and small salon owners.

Is 70Lives suitable for sole traders in Ireland?
Yes. 70Lives is built with Irish sole traders and small beauty businesses in mind, including how they track expenses, prepare for tax returns, and work with accountants.

Do I need accounting or finance knowledge to use 70Lives?
No. 70Lives is designed for non-accountants. You don’t need bookkeeping experience, spreadsheets, or accounting software knowledge to use it effectively.

Does 70Lives replace QuickBooks for beauty professionals?
Yes. For beauty professionals, 70Lives fully replaces QuickBooks. Beauty businesses typically do not need complex accounting software, and 70Lives provides everything required to manage day-to-day finances, expenses, and tax records in a much simpler way.

Why don’t beauty professionals need QuickBooks?

QuickBooks is designed for general businesses and can be overly complex for beauty professionals. Most beauty businesses need simple, accurate expense tracking, receipt storage, pricing clarity, and tax readiness — which 70Lives provides without unnecessary features.

How is 70Lives different from Xero?
Xero is full accounting software intended for accountants and larger businesses. 70Lives is a niche finance app designed specifically for beauty professionals who want clarity, simplicity, and control without managing complex accounting systems.

Does 70Lives help with pricing treatments?
Yes. 70Lives includes pricing tools that help beauty professionals calculate treatment costs and set profitable prices based on real expenses and time.

Can I track income and expenses in one place?
Yes. 70Lives lets you track income, expenses, and receipts in one simple dashboard designed specifically for beauty businesses.

Can I still work with my accountant if I use 70Lives?
Yes. 70Lives is designed to work alongside your accountant. It helps you keep accurate, organised records so your accountant can easily prepare tax returns or year-end accounts.

Can I scan receipts using my phone?
Yes. 70Lives allows you to scan receipts directly from your phone, automatically organise them, and store them safely for tax and bookkeeping purposes.

Will 70Lives help me prepare for tax time?
Yes. 70Lives helps you stay tax-ready all year by keeping your records organised, accurate, and easy to review when it’s time to file your tax return.

Who created 70Lives?
70Lives was created by a qualified tax and accounting professional who works directly with beauty businesses and understands their real-world financial challenges.

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