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About 70Lives

70Lives was created with one mission: to make running a beauty business simpler, smarter, and stress-free.

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As a qualified tax and accounting professional who works with beauty professionals every day, I saw the same struggles over and over again — overflowing receipts, confusing expenses, unpredictable income, product costs that were impossible to track, and treatment pricing that didn’t reflect the true cost of running a business.

 

Most beauty pros are incredibly talented artists. But no one ever teaches them how to run the business side.

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70Lives was built to change that.

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 Designed for Beauty Professionals, Not Accountants

Traditional bookkeeping or accounting software is too complicated, too expensive, or not made for lash techs, nail techs, MUAs, PMU artists, hair stylists or salon owners.

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Beauty professionals need:

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  • a simple way to track expenses

  • a clear record of income

  • a smart pricing calculator

  • product usage + cost tracking

  • receipt scanning

  • VAT visibility

  • tax awareness

  • treatment profitability insights

So I built an app specifically for the beauty industry.

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Everything inside 70Lives reflects how beauty pros work — from treatment pricing tools to product cost tracking, from receipt scanning to real-time earnings insights.

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Created by a Professional Who Understands Your Challenges

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I have spent years helping professionals with bookkeeping and tax compliance.
Every feature inside 70Lives is built from real conversations, real client struggles, and real industry needs.

This app is not a generic tool. It’s a professional, accountant-designed toolkit for beauty businesses who want to:

  • stay organised

  • understand their numbers

  • price confidently

  • prepare for tax

  • avoid overwhelm

  • grow without chaos

 

Who 70Lives Is For

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70Lives is built for:

  • Lash technicians

  • Nail technicians

  • MUAs

  • PMU & Brow artists

  • Hair stylists

  • Beauty therapists

  • Solo beauty entrepreneurs

  • Small salons and teams

Whether you’re just starting out or fully booked, the app gives you the financial clarity and business structure needed to thrive.

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A Simpler Way to Run Your Beauty Business

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With 70Lives, you can:

  • Track expenses and receipts

  • Log income and payments

  • Manage pricing and treatment costs

  • Understand product usage

  • Monitor VAT and tax

  • See real-time profitability

  • Keep your records organised for tax season

  • Build a stronger, more sustainable business

No spreadsheets. No overwhelm. Just clarity.

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The Meaning Behind 70Lives

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70Lives is built around a simple belief:

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You deserve to build a life and business that gives you freedom, confidence and stability — not stress.

This app is here to empower beauty professionals with the tools they’ve been missing for far too long.

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Your skills build your business. Your numbers sustain it. And 70Lives helps you understand both.

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Thank You for Being Here

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Whether you’re exploring the app, learning how to improve your business systems, or ready to take control of your finances — I’m glad you’re here. This is only the beginning. And I’m building 70Lives to support you at every stage of your journey.

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— Simona O’Neill
Founder of 70Lives App

What is 70Lives App?

70Lives is a finance and bookkeeping app built specifically for beauty professionals. It helps beauty business owners track income and expenses, scan receipts, calculate profitable prices, and stay tax-ready — all in one place.

FAQ

Who is 70Lives designed for? 
70Lives is designed for self-employed beauty professionals, including nail technicians, hair stylists, lash artists, makeup artists, aestheticians, and small salon owners.

Is 70Lives suitable for sole traders in Ireland?
Yes. 70Lives is built with Irish sole traders and small beauty businesses in mind, including how they track expenses, prepare for tax returns, and work with accountants.

Do I need accounting or finance knowledge to use 70Lives?
No. 70Lives is designed for non-accountants. You don’t need bookkeeping experience, spreadsheets, or accounting software knowledge to use it effectively.

Does 70Lives replace QuickBooks for beauty professionals?
Yes. For beauty professionals, 70Lives fully replaces QuickBooks. Beauty businesses typically do not need complex accounting software, and 70Lives provides everything required to manage day-to-day finances, expenses, and tax records in a much simpler way.

Why don’t beauty professionals need QuickBooks?

QuickBooks is designed for general businesses and can be overly complex for beauty professionals. Most beauty businesses need simple, accurate expense tracking, receipt storage, pricing clarity, and tax readiness — which 70Lives provides without unnecessary features.

How is 70Lives different from Xero?
Xero is full accounting software intended for accountants and larger businesses. 70Lives is a niche finance app designed specifically for beauty professionals who want clarity, simplicity, and control without managing complex accounting systems.

Does 70Lives help with pricing treatments?
Yes. 70Lives includes pricing tools that help beauty professionals calculate treatment costs and set profitable prices based on real expenses and time.

Can I track income and expenses in one place?
Yes. 70Lives lets you track income, expenses, and receipts in one simple dashboard designed specifically for beauty businesses.

Can I still work with my accountant if I use 70Lives?
Yes. 70Lives is designed to work alongside your accountant. It helps you keep accurate, organised records so your accountant can easily prepare tax returns or year-end accounts.

Can I scan receipts using my phone?
Yes. 70Lives allows you to scan receipts directly from your phone, automatically organise them, and store them safely for tax and bookkeeping purposes.

Will 70Lives help me prepare for tax time?
Yes. 70Lives helps you stay tax-ready all year by keeping your records organised, accurate, and easy to review when it’s time to file your tax return.

Who created 70Lives?
70Lives was created by a qualified tax and accounting professional who works directly with beauty businesses and understands their real-world financial challenges.

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